BizBee audience and funnel worksheet

Audience segment:
Customer problem:
Buying trigger:
Main objection:
Trust proof:
Preferred channel:

Funnel stages:
Awareness: what should the customer notice first?
Interest: what detail should make them keep reading?
Consideration: what proof removes doubt?
Action: what CTA should they take?
Retention: what follow-up keeps them engaged?
Referral: what makes sharing easy?

Materials by stage:
List the flyer, sign, landing page, QR card, email, review prompt, packaging insert, event handout or social asset needed at each stage.