BizBee Brand And Business Basics Worksheet

Use this before ordering business cards, flyers, signs, packaging or campaign materials. Write the audience, customer problem, brand promise, proof points, tone of voice, visual style, logo versions, colors, fonts and product or service offer. Then list the customer touchpoints where the brand must appear: website, Google profile, Instagram, WhatsApp, email signature, shopfront, packaging, staff materials, event booth and printed handouts.

Final check: one audience, one promise, one CTA, one visual system and one clear production brief.