BizBee brand strategy and identity brief

Use this before producing business cards, packaging, signs, menus, uniforms, social templates or launch materials.

1. Business and audience: describe the business, target customer, Dubai location or delivery area, customer decision and proof points.
2. Brand promise: write the main promise, supporting reasons to believe, tone of voice and words to avoid.
3. Identity assets: attach logo files, color values, fonts, image style, icon style and any existing brand guide.
4. Print touchpoints: list cards, labels, stickers, menus, bags, uniforms, signage, flyers, folders or event materials needed.
5. Production notes: confirm size, material, quantity, finishing, deadline, packing and Dubai delivery location.
6. Approval: name the final approver and request a proof before production.