BizBee marketing materials campaign planner Campaign goal: awareness, store visit, lead capture, event traffic, customer retention, recruitment or launch. Audience: customer, prospect, employee, student, visitor or partner. Core message: one offer, one proof point and one next action. Material set: business cards, flyers, brochures, posters, signs, postcards, packaging, stickers, apparel, branded documents or promotional products. Measurement: QR code, coupon code, landing page, phone number, sales follow-up or order source. Production: quantity, finish, deadline, delivery area and proof owner.